Stretch doesn’t have to be stretching.
Purestretch have a unique, fun, and relaxed approach to fitness and needed a visual identity that really captured that in order to further establish their place in the UK fitness industry.
Their personality is captured in the candid expressions that come from the enjoyment and atmosphere of a class. We art directed a bespoke suite of photos to capture the lightness that purestretch brings to an industry that takes itself very seriously.
We worked over several months to develop a new visual identity and website. The website consolidated two existing sites aimed at separate user groups into one streamlined and multi-functional site with membership, products, teaching material and a class finder.
We introduced new language with a tone of voice consistent with their personality. The redesign and development of the new responsive, transactional website has given them a foundation for new products and opportunities.
Brand identity, UX Design, Design & Build