Making payment services clearer and stronger in a competitive market place.
Previously PayPoint.net, Pay360 came to us with a new logo and a need to migrate and consolidate legacy sites and brands under the new Capita umbrella whilst attempting to position itself uniquely and on its own in the payment sector.
Through the process of designing the website we developed a visual language and identity system whilst straddling the constraints of the Capita branding guidelines.
Working from a set of drafted wireframes, we documented an inventory of information types and created a modular design system to encompass all the necessary types of information. This created the flexibility for Pay360 to create new pages and add new content wherever necessary, with the content and architecture still in progress.
Working closely with their in-house marketing and development team we provided responsive designs, imagery and assets to roll out across multiple online channels.