Maximising performance in brand communication and web.
GoPerform provide a unique blend of world class experience, environment and excellence to athletes and sports people of all levels. The identity we created was designed to straddle science and sport and stand out amongst a sea of sameness in the sports injury sector.
The typeface that provides the base for the identity is called Torque. It feels forward-thinking and strong, whilst also giving an obvious nod to classic collegiate sport typefaces.
The website we designed and built using Perch CMS, incorporating GoPerform's existing booking platforms into the site – they were keen to keep the continuity of the customer experience for their clients and were always keen not to fix things that weren‘t broken. Our involvement with GoPerform is ongoing, and our work with them grows and adapts as they continue to grow the business.
Concept, Brand identity, Marketing material, UX, Design & Build