Digital product Studio
Case studies

The Big Give

Rapid innovation process to explore and test a new product idea

The challenge?

To explore and validate alternatives to the current match funding model

Solutions

Product Design Sprint

So what?

We bypassed weeks of work by exploring, prototyping and testing a solution for a new product in four days

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Identify the challenges

The Big Give brings charities, philanthropists and the public together to multiply their impact through Match funding. We ran a design sprint with the team to explore and validate a new potential match funding product which the Big Give could launch.

Existing match funding models are largely based on the premise of having a significant funder/philanthropist which provides match funding to double public donations to a charity in a public campaign so we started by very quickly navigating the problem space in order to focus in on the most important and obvious challenges ripe for tackling.

While many challenges revolved around the onboarding of charities, it became apparent that we wanted to target our effort in the learn phase of the customer journey map and aim it specifically at philanthropists.

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Solution sketching

Prototype a solution

Moving on from defining the challenge we moved swiftly into solution sketching. Through a series of exercises to get the creative juices flowing, we arrived at dot-voted solution that we could prototype and test to validate the main question.

After a day of storyboarding and wire-framing the solution it was clear we would need a click-through test of an on-boarding flow or questionnaire for a new product aimed at philanthropists.

The importance of the prototype was to present a realistic idea to a small group of users in order to learn how the proposition and content was perceived.

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Building the click-through prototype

Test and learn

Testing day is always the most exciting part of the week. The conversations, ideas and energy of the week culminate at the moment we put the prototype in front of people and start learning. All the assumptions we had, all the questions and specific ideas fall by the wayside when a tangible artefact is put in front of real users and we learn from their unfiltered reaction.

The feedback and the outcome of the testing was largely positive. We learnt much about how the prototype solved the problems we’d defined, but we learnt, perhaps more valuably, where this proposition needed refinement, and more about who we’re solving this problem for.

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Remote testing of the prototype

What next?

The Big Give now have a much clearer idea on a specific product that they could add to their offering, but also an understanding and process for them to further develop the idea and a new way of working.