Designing and developing an online identity to convey excellence and scale, with people and technology at the centre.
The end result is a brilliant representation of all the things we do and value.Craig Lawrence, Video & Projects Director
SFL are an audio visual production company built around a great team of people. They came to us with a brief to re-develop, broaden and improve the look of the brand identity and website. With the company having grown over the last few years it was time to re-align the visual identity with their current position.
We worked closely with the team at SFL over several months on a process that included content planning workshops, a new design direction and fully responsive site built on WordPress. We took the existing logo and expanded upon the brand colour palette, typography and overall visual language. We helped them curate and organise their existing content and create new copy that reflected their personality and natural tone of voice.
The new site is image led to capture the excitement of live events, supported by content that demonstrates the team’s technical expertise and the scale at which they work.