An exciting new venture into the world of Multi-rotor and UAV technology
Flight Hut commissioned us to develop a visual identity for their news aggregator start-up to reach new audiences and have broad appeal – for techies and non-techies alike.
Although Flight Hut is primarily about Multi-rotor and UAV technology, the identity is shaped around flight being about innovation, exploration and seeing from an alternative perspective.
The animated logo starts as a kite shape, the earliest known form of flight, and morphs into new shapes that hint at different flying objects. The logotype FF Chambers Sans holds onto the tech whilst it’s pairing, Fira Sans, provides the legibility needed for approachable online reading.
The website layout applies a variation in scale, type weights and an off-set grid to simulate 3D space and the perspective found in flight.