Not writing a proper brief
A strong contender for biggest mistake on the list. The existence of a brief in itself is not enough. It needs to be the right one. If you’re working with a designer and they’re not questioning what it is you’re asking for then there’s a chance they’re not doing their job as well as they might. Question, question, question. And once the brief is written, keep coming back to it, and then question it again.
A rookie error on our part, having taken on looking after email for customers. We’ve only done it a couple of times, keen to help out, but quickly realised that it’s a job for the pros. There’s learning new tricks and then there’s figuring out what you do well and learning to say no.
Sitting waiting for work
One of the biggest ongoing challenges for us is the constant need to be generating new work. This is the task that tends to fall to the wayside, especially when we’re busy. We’re slowly realising that a small regular commitment is what’s needed in the lead generation department (which, incidentally is located next to the biscuit department in the studio).